John Summer Trends

Sizzle this Summer with John Pulitano’s 2019 Hair Trends

Summer is just around the corner and we are totally here for it! We’ve been patiently waiting for sunny beach days, later sunsets and overall warmer weather for far too long.

With a new season comes new trends, so here we go… Headcase Hair’s John Pulitano has predicted the hottest styles for this year’s hottest months, and we’re bringing them to you first.

Short Blunt Bobs

As the temperature rises, a big chop definitely crosses our minds. Luckily for us, short is in! John predicts short blunt bobs with bits of movement will be all the rage. Think effortless chic and low maintenance all Summer long!

For celeb inspiration check out Dua Lipa & Lucy Hale.

Natural texture

Let your natural texture flow in the salty ocean breeze! Summer is a great season to be au natural whether it’s hair, makeup or overall style. Don’t have naturally textured hair? The True Me Wide has got you covered. Curling with this styler creates soft natural looking waves and heats up in the nick of time. John recommends smoothing out the ends for an even more natural look.

For celeb inspiration check out Isabelle Lucas & Blake Lively.

Photo credit: Instagram – @mvb

Curly bangs

Think rocker chick, but still romantic and soft. A curly fringe may not have been at the top of your “styles-to-try-list”, but it has been predicated to be big this Summer, so bump it up a few positions to #1! Are you bold enough to pull of this edgy look?

For celeb inspiration check out Zendaya & Sandra Oh.

Photo credit: Instagram – gigiringel

Bree X True Me – How to: Go from beach to bar effortlessly!

Going from the surf to a glamourous event is not foreign to Bree McCann and many other Australian girls! And with a jam-packed social calendar in the summer months its handy to have a few tips and tricks to transform your beachy daytime look into evening glam.

Watch below as John Pulitano recreates this beach to bar look on our True Me girl Bree McCann!

Bree X True Me – How to: Create the Bree Beach Babe Look

Bree McCann is not just a pretty face amongst many other pursuits, Bree has a travel blog with her husband Mitch called The Wave Provocateur detailing their worldwide surfing adventures. Yes, she really is the ultimate beach babe!

Watch below as John Pulitano recreates Bree McCann’s everyday beach babe look and add some effortless waves to your summer look!

Bree X True Me – How to: Create the ultimate 70s shag hairstyle this summer

Inspired by the 70’s, the shag look has been popping up on all the “cool gal models” throughout the European summer and is set to takeover Australian shores when the heat arrives. Don’t fear a shag cut can be faked through some clever styling tips and tricks!

Watch below as our very own cool gal model Bree McCann adds some rock and roll to her summer look!

Introducing our newest True Me Girl: Bree McCann

When our founders, set out to create True Me they had a mood board of what and who the True Me girl was. Front and centre of that mood board was quintessential Aussie beach girl slash internationally known body positive model Bree McCann.

So, it’s with great excitement that we launch our summer campaign with Bree!

Why Bree? Well, throughout the years, she has embodied her True Me self and challenged size stereotypes and contributed to a new wave of models fighting for body diversity in the fashion industry. We have quickly grown to admire her hard work, persistence and overall effective efforts to shake up beauty standards in an intimidating industry. We truly applaud her staying true to who she is, and that is why she is the ultimate True Me Girl.

Our Bree X True Me campaign features Bree’s gorgeous smile, beautiful soul and of course luscious locks! (We are a hair styling brand after all). We hope this campaign inspires you to live freely this summer and have fun!

We teamed up with Headcase Hair’s John Pulitano to create three trending summer looks on Bree using True Me styling products – the 70s Shag, Beach Babe and Beach Glam – all for you to try at home!

Watch the video below to learn more about Bree and see the behind-the-scenes of our shoot!

Here’s a sneak peek into the looks we created with her at John Pulitano’s Headcase Hair salon, located in Sydney’s Paddington.

For more looks and behind the scenes video footage, visit our Instagram page!

The True (True) Me

So here’s the thing. Lawyers (there’s a bunch of them!) for Cloud Nine have made some demands (as they tend to do that) and thrown in a couple of threats (as they do) about some things that we have said.

But here’s the thing. When we first came up with the name True Me (company and product), we were serious. Being true to ourselves and our customers sits at the very core of what we do, and why we do it.

The (True) True Me

So, here’s the thing. Our products are not connected to any Cloud Nine products. They are made in different factories (and probably in different countries).

Ultimately, we don’t want anybody to think that True Me is associated with Cloud Nine. In fact, we compete with Cloud Nine. We believe we offer a great product for a great price and we believe that we do it better than Cloud Nine. And that, is the whole reason why we’re here.

A bit of history

True Me is about people, and about true people. True Me is a very small enterprise (we like to think we’re small but mighty) in comparison to GHD and Cloud Nine.

True Me’s founders include Gary Douglas, Greg Whatling and Leonie Whatling.

Here comes a (very) short little history lesson (because we know this kind of info can float some people’s boats).

Gary Douglas was previously involved in GHD. According to Wikipedia.

“Martin Penny, Gary Douglas, and Robert Powls founded GHD in 2001.”

According to the website GHD Compare

“GHD was founded in January 2001 by 3 entrepreneurs, Martin Penny, Gary Douglas and Robert Powls and based itself in Leeds. Robert Powls had vast experience in the hairdressing industry, having worked as a stylist, salon manager and even owning 3 salons employing over 100 staff. After finishing his career in salons he went into product distribution for several hair and beauty products. Like many successful entrepreneurs he recognised a gap in the market and when his friend suggested he take a look at a new flat iron he had been sent from a South Korean inventor, Robert had his eureka moment. He approached Gary Douglas and Martin Penny and together they acquired the production and distribution rights for the iron. GHD was born. GHD launched into salons across the UK …”

But what about our island nation? Where does that come into things? Well, as it happens, Greg and Leonie Whatling were the two (clever) people who were originally responsible for the launch and distribution of the GHD products in Australia. Greg Whatling was the managing director for GHD Australia for a number of years.

After the early years (we thought it was fun to call them that), Greg and Leonie Whatling became involved with the Cloud Nine brand and products. Gary Douglas and Greg Whatling were both involved with Cloud Nine in 2008 – and a company associated with Greg and Leonie Whatling was the first and exclusive distributor of the Cloud Nine products in Australia.

Here’s a bit of research. In 2010 Styleicons said:

“After much consideration, Greg Whatling, former managing director of ghd Hair Australia, will return to the industry he is so passionate about – sitting at the helm of electrical hair company, Cloud Nine beside company director, Leonie Whatling.

His mandate? To put salon and industry growth at the forefront of everything Cloud Nine produces. The husband-and-wife team, who were responsible for the launch of ghd into the Australia and New Zealand markets in 2002, are thrilled to join forces once again with a focus on bringing innovative electrical styling tools to the professional industry.”

The Nutshell

So, here’s what we know (i.e the truth). Greg and Leonie Whatling’s history and knowledge about hair styling products in Australia is legendary.

They are absolutely (150%) committed to the True Me concept, brand and team – and they want to make it absolutely clear that there is no connection between True Me and any of the big players.

True Me is about offering a truly great product at a truly amazing price (and that won’t ever change).

Short & Sharp

We knew the razor-sharp bob was officially a ‘thing’ once we spied the gorgeous Jesinta Franklin land on the front cover of Marie Claire earlier this year with her new (and very sleek) platinum locks.

So when we first laid eyes on #teamtrueme girl Holly, it was love at first sight.

This stunning shot is from our recent campaign shoot where super-stylist Jools Purchase gave Holly this incredible sleek textured look, before changing it up with some more natural waves.

We are a bit obsessed with this look, and can admit that more than one of us at True Me HQ are planning to work this look over winter.

And while there isn’t a lot of length, it’s amazing how much you can achieve with this style. We’ll definitely be whipping out our True Original for a bit of sleek-and-straight, a feminine wave or weaving in some product to recreate this look like our gal Holly.

Stay tuned for how-to’s coming to the blog soon..!