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It’s official. You’ve found us.

Welcome to #teamtrueme.

We are so excited to have finally launched (there have been more than a few happy dances in the office of late). And while True Me is all brand new and shiny, it’s actually been something that has been underway for some time. As it turns, out that whole ‘Rome wasn’t built in a day’ thing is true (#sooldbutsotrue). Especially when it comes to creating an electrical styling product which takes things to the next level.

Talk you through it? So glad you asked.

1. True Me was created by the same people who brought you GHD and Cloud Nine
2. True Me is a professional grade product, which you only get by having the very best technology and features.
3. You might have noticed the True Me price point is pretty sharp (especially for a professional grade iron) with a price point of  $179.00 for either the True Me Original or Wide iron.
4. Each True Me styler comes with an exclusive 3 YEAR warranty (don’t mind the capitals, but it’s a pretty important point).

But wait, there’s more? Ok, that was corny.

There is unique ion-lock technology (a bit technical but bear with us) that uses the negative ions on the hair to create a shinier, longer-lasting finish. Throw in some Keratin-infused ceramic plates and your hair will glide (literally) on through the styling process as you weave your way to #hairgoals.

A couple of other essentials on the True Me features list. There’s a 360 degree swivel cord to keep you from getting in a tangle, one-touch temperature control, protective heat guard, hibernation mode and universal voltage.

Phew! We think we’ve covered it.